When you buy a personalised Geo-filter via Snap That Filter we ask Snapchat to make the Geofilter available for Snapchat users to put on their snaps in a particular place (a “Geofence”) for a stated period of time.  Therefore, during the time that you have requested the area to be geo-fenced, when you take a picture on Snapchat you can swipe across the picture and your personalised geo-filter will appear.

How much does it cost?

Costs vary based upon the option you choose:

How can it work on my device?

You must have the Snapchat app installed on your phone or tablet, please make sure you have the most up to date version of the app in order for the filters to appear. Make sure your location services are switched on for your phone to detect the area you are in. Then, as long as you are within the requested geo-filter area that you have purchased via Snap That Filter, once you take a picture and swipe to add filters, then the personalised filter will appear as an overlay on your Snapchat pictures

Why consider a geo-filter for a business?

We will design a business filter specific to your company adhering to your brand guidelines. The benefit of having a business geo-filter is that the value of your branding impressions compared to impressions on any other platform is insanely high and cost efficient. Why? Because not only are you putting your brand in a place where it can be viewed, but they are really seen, it is not an overly cluttered branded area, and it is within a platform that really connects with the audience. Your business geo-filter can catch the user off guard—they catch attention and show up directly in the users account. Plus, you’re bringing value to the viewer: they have the ability to interact with it in a contextually relevant and fun way. This is big, especially with Snapchat taking off the way it has been.

Take for example a geo-filter that we did for Sussex University graduation for just 6 hours: